Jon Fellows has been involved with the Official F1™ Programmes for various rounds of the F1™ championship since 1996 and continued this with In2 Publishing in 2020 and 2023. Throughout that period he constantly improved the publications both commercially and aesthetically. He also assembled a proactive sales force to sell the programmes at the circuits worldwide.
The operation was truly global with advertising sold to local markets, a local work force employed and print bought locally in many countries. The Official Programmes are purchased by the spectator, distributed to the exclusive corporate hospitality areas and given to the FIA press office at every race. With this in mind it has to do a number of different jobs for very different audiences. Interesting, useful and factual for the spectator, corporate with a business feel for the sponsors and their guests in the corporate area and concise in information for the world’s media.
You can sample one of our F1 publications here.
